Category: Media Capability & Training  

Client: Multisector Holding Group  

Format: Marcom Department Setup

Challenge 

A holding group overseeing diverse business verticals was heavily reliant on external agencies for marketing and brand communication—resulting in inefficiencies, inflated costs, and a lack of agility. Leadership aimed to build an in-house marcom division that could reduce dependence, serve sister companies, and eventually operate as a profitable service provider.

What We Did 

We conducted a detailed feasibility study, mapping internal needs, missed opportunities, and the operational potential of a centralized creative unit. From there, we designed an 18-month roadmap to set up the in-house department, including P&L structure, hiring strategy, infrastructure setup, and strategic positioning. Training programs were designed to shift mindsets from support service to strategic partner, and first-year efforts focused on delivering measurable ROI through cost savings and external client acquisition.

Impact 

The division became fully autonomous within 14 months. Agency reliance dropped significantly—cutting annual spend by 34%. Faster creative turnaround led to tighter campaign alignment, and the division acquired external clients, transitioning from cost center to growth catalyst.

Takeaway 

In-house capability is not just operational—it’s reputational. When built with strategic foresight, internal comms units can evolve into competitive entities.